Aimer Concept
Hồ bơi riêng và phòng ngủ tại Ambergris
Architecture · Interior · Brand Consultancy

Designed to impress in the very first moment
and to make people want to stay longer.

Who We Are

Aimer Concept is a Design & Brand Consultancy. We work alongside brands from the first idea through to day-to-day operation.

What we do

Brand strategy, architecture, interior design and customer-experience building.

Focus

Hospitality, F&B and Residential: spaces made for rest and enjoyment.

What sets us apart

Brand and space are designed together, as one consistent system across every touchpoint.

Hồ bơi riêng với ghế mây và cây xanh
Our Philosophy
What We Believe

Understated luxury that values quality, refinement, sustainability and authenticity.

Design with Purpose

Every design starts with a purpose, never with a passing trend.

Experience over Appearance

Design that revolves around human emotion and experience.

Timeless over Trend

Durability and timeless beauty come first.

Nature as Inspiration

Bringing nature into the living space.

Beauty in Simplicity

Minimal enough to outlast trends, refined enough to move people.

Designed for Living

Close enough to become part of everyday life.

Our World

Hospitality, F&B, Residential and Lifestyle.

Cổng vòm dẫn vào phòng tắm với bồn tắm đứng

Hospitality

Boutique Hotel · Villa · Retreat · Wellness

Sân SongHinh về đêm với đèn dây và đèn lồng

F&B

Café · Restaurant · Bar · Bakery · Lifestyle F&B

Hồ bơi riêng giữa vườn chuối và cọ, villa Ambergris Pool House

Residential

Private House · Villa · Second Home · Vacation Home

Aimer: nến thơm Mê Man và hộp quà đen

Brand & Lifestyle

Brand Strategy · Brand Identity · Concept Development · Customer Experience

What We Do

One partner. From concept to experience.

Architecture

  • Concept Design
  • Architectural Design
  • Spatial Planning
  • Landscape Direction
  • Technical Coordination

Interior

  • Interior Concept
  • Interior Design
  • Material & FF&E
  • Styling
  • Art Direction

Brand Consultancy

  • Brand Strategy
  • Brand Positioning
  • Brand Identity
  • Brand Experience
  • Communication Direction

Hospitality & F&B Consultancy

  • Business Concept
  • Customer Journey
  • Space & Brand Integration
  • Pre-opening Direction
Our Approach

From idea to experience.

Six steps that join Brand, Architecture, Interior and Experience into one system.

01

Discover

Understand the client, the market, the site and the target audience.

02

Define

Define positioning, concept, story and core values.

03

Concept

Develop the brand and space concept.

04

Design

Deliver architecture, interior, identity and experience.

05

Develop

Complete the design system and its touchpoints.

06

Deliver

Handover and implementation support.

Featured Projects

Places where Aimer Concept has told a story through space.

Hồ bơi dưới giếng trời tròn, phòng ngủ phía sau cửa kính
Tuy Hoà · Phú Yên

Ambergris

Hospitality · Architecture · Interior · Branding

View details →
The Concept

House in the House. A high-end stay with its own character, built with local materials.

The Story

We set out to create one-of-a-kind designs you won't find anywhere else.

The Experience

A space with taste and refinement. Hotel pricing, resort-grade experience.

The Ambergris Collection
4 locations, one design language, each with its own one-of-a-kind twist
Ambergris Trường Chinh: hồ bơi về đêm và phòng ngủ
319/9 Trường Chinh, Tuy Hoà · 2023

Ambergris Trường Chinh

SongHinh Cafe & Bistro: quầy bar, logo đèn hắt sáng và kệ chai dưới đèn vàng

SongHinh

Cafe & Bistro · Interior · Branding · Menu · Marketing

View details →
Phối cảnh mặt tiền Chung Ha Hotel với mái ván gỗ và họa tiết thổ cẩm
Nghĩa Lộ, Yên Bái · In progress 2026

Chung Ha Hotel

Hospitality · Architecture · Interior · Branding

Thao Nguyen House: phòng tắm gạch xanh ngọc và bồn ốp mosaic
Da Nang · In progress

Thao Nguyen House

Residential · Interior · Photograph

Phú Yên Fusion: mặt tiền tường vữa, cửa kính và cây cọ
319/9 Trường Chinh, Tuy Hoà · 2025

Phú Yên Fusion

All Day Coffee · Hidden Cinebar · Interior · Branding · Photograph

Polarbu House: mặt tiền hai tầng mái ngói giữa vườn cây
Đồng Di village, Phú Vang, Huế · 2025

Polarbu House

Residential · Architectural · Construction & Finishing Work

Kim's Healing Spa: giường trị liệu gỗ nguyên tấm, rèm be và kệ khăn
Võ Văn Tần, District 3, HCMC · 2024

Kim's Healing

Healing Spa · Interior · Branding · Photograph

Viện Thẩm Mỹ Kim: sảnh đón với tường logo Kim's Beauty Art
450 Võ Văn Tần, District 3, HCMC · 2021

Viện Thẩm Mỹ Kim

Beauty & Academy · Interior · Branding · Photograph

Tifini Nail Spa: góc spa chân với ghế bố sọc xanh và tường logo
Tân Phú District, HCMC · 2020

Tifini Nail Spa

Nail Spa · Interior · Branding · Photograph

Hue Crown Boutique Hotel: tủ gỗ dán giấy công xanh và sàn gạch bông
B12B-B14 Street No. 2, The Manor Crown urban area, Huế · 2020

Hue Crown Boutique Hotel

Boutique Hotel · Interior · Branding · Photograph

Quầy bar mái tranh với ghế cao da nâu lúc hoàng hôn
Tuy Hoà, Phú Yên · 2024

Cà Fơ · Rooftop Coffee

Rooftop Coffee · Interior · Branding · Photograph

Mặt tiền Handstay với cửa vòm, lam gỗ và bảng hiệu
Tuy Hoà & Ho Chi Minh City · 2018

Handstay

Hospitality · Interior · Branding · Photograph

Aimer: lọ nến thơm Mê Man trên khay gương
Home Decoration · Scented Candle

Aimer

Brand Development · Campaign · Product Manufacturing · Fragrance Development

Decor Giáng sinh mặt tiền SongHinh: ông già Noel, cây thông và ruy băng đỏ
Seasonal Decor · Campaign

Campaign & Decor

Advertising Campaigns · Menu Research & Development · Handcrafted Decorations

Our Own Brands

We don't just advise. We build and operate our own brands.

Brand Concept → Space → Experience → Operation

Ghế mây và sofa trong phòng nghỉ Ambergris

Ambergris

Boutique Hotel

SongHinh Cafe & Bistro

SongHinh

Café & Bistro

Nến thơm Aimer – bộ sưu tập Rich Love

Aimer

Home Decoration · Scented Candle

Cà Fơ rooftop coffee: logo trên tường dưới mái tranh

Cà Fơ

Rooftop Coffee · Tuy Hoà · 2024

Handstay: mặt tiền trắng với cửa vòm và ốp gỗ

Handstay

Hotel · Tuy Hoà & Ho Chi Minh City · 2018

Logo Kanai Food Booth trên nền đỏ

Kanai

Food Booth · Street Food

Brand & Space

We design the brand and the space as one experience.

With SongHinh, the brand goes well beyond the logo. Strategy runs straight into architecture, interior, packaging, signage and how guests feel every touchpoint.

Bộ ly in nhận diện SongHinh Cafe & Bistro
01Brand Strategy
02Brand Identity
03Concept
04Architecture
05Interior
06Packaging
07Signage
08Customer Experience
Our Team

Your taste, our design.

ArchitectureInteriorGraphicBrandContentProject ManagementHospitality
Contact

Let's create something meaningful.

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Address
Lot LK1-24, TNR Grand Palace building, Hùng Vương Boulevard, Phan Đăng Lưu quarter, Tuy Hoà ward, Đắk Lắk province
Website
aimerconcept.com ↗
Email
aimerconcept@gmail.com
Phone
0965 946 546
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Aimer Concept ↗
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